Install mobile apps with Adwords’ Universal App Campaigns
For your Android or iOS app do you want to get more installs? To promote your app there are lots of networks and channels, including some download encouraging networks. For your mobile app the best easiest and fastest way to drive and installs are Google AdWords’ Universal App Campaigns, if you genuine users.
For your adwords campaign here you don’t need to set the target audience just simple set keywords and upload any creative whereas the other need it and that’s why I tell it easy. From the Play Store or App store Page is being fetched the data for creating the ad. The campaign delivers the data to the right audience, who are wisely to install the app by auto optimizing itself.
Here in this articles I will shown the every step of a adwords Universal App Campaign setup.
At first go your campaigns tad -> clicked on the + Campaign Button -> from the drop-down menu Select Universal App Campaign option.
Now choose that app which one you want to promote. Select the iOS App or Store Play Store from where you can search for the app by the apps name. Now clicked on the App and step your feet for the next step.
Again tap on the app, Google will create ad sets based on the details of the app including images and description which are Google already fetched. Four different ad text idea you should have and Adwords will use with your ads. For serving ads more Adwords will discovered the best performing combination by using the texts in various combinations. That’s why the ad gets auto-optimized.
After all of these steps now you have to select the target country and the maximum cost for every install (CPI) and the regular budget. Now it is the last step just save the Campaign and that’s it.
Don’t be panic if you will you the cost for per install will be too high initially for the first some days it’s naturally. The costs will come down in half or less the price it started as Google auto-optimizes the ad to the right target audience. On this topic I wish I could write, Adwords is so easy to set up a Adwords Universal app Campaign.