Safeguards are being expanded for google free advertising
Image Source: nydailynews.com
Web has opened a door for new communities and platforms that help people find diverse views and have voice on it. In today’s, world anyone with a Smartphone can be a content creator, app developer or entrepreneur. Google has enabled millions of content creators and publisher to the heard, find an audience, earn a living, or even build a business, it is possible through advertising. Every minute thousands of sites are added every day to our ad network, and more than 400 hours of video are uploaded to YouTube. It is our responsibility to protect this vibrant, creative world- from emerging creators to established publishers- even when we don’t always agree with the views being expressed.
Publisher and creators thrive also have a responsibility to our advertisers. We have strict policies that define where Google ads should appear, and in the vast majority of cases, our policies and tools work as intended, but sometime we don’t get it right.
In recent cases, we had a number of cases where brands ads appeared on content that was not aligned with their values, which is why they are deeply apologize But, this is unacceptable to the advertisers and agencies who put their in us. That is why we’ve been conducting an extensive review of our advertising policies and tools, and why it was made a public commitment last week to put in place changes that would give brands more control over where their ads appear.
The ad policies, our enforcement of these policies are new controls for advertisers who wanted to share that we’ve already begun ramping up changes around three areas.
Policies are rising bar for our Ad
Starting today, we’re taking a tougher stance on hateful, offensive and derogatory content, as we know advertisers don’t want their ads next to content that doesn’t align with their values. This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. This change will enable us to take action, where appropriate, on a large set of ads and sites.
YouTube Partner Program as opposed to those who impersonate other channels or violate our community guidelines has also tightened safeguards to ensure that ads show up only against legitimate creators. Finally, we won’t stop at taking down ads. The YouTube team is taking a hard look at our existing community guidelines to determine what content is allowed on the platform-not just what content can be monetized.
Controls for advertisers and increase for brand Safety levels
We already offer some controls for advertisers that respond to these needs, and every company has brand guidelines that inform where and when they want their ads to appear. With the coming days and months, we’re introducing new tools for advertisers to more easily and consistently manage where their ads appear across YouTube and the web.
- Branding is safer for default. As we are changing the default settings for ads so that they show on content that meets a higher level of brand safety and excludes potentially objectionable content that advertisers may prefer not to advertise against. If they choose brands can opt in to advertise on broader types of content.
- Management simplified for exclusion. New account-level is introduced to control making it easier for advertisers to exclude specific sites and channels from all of their AdWords for Video and Google Display Network campaigns, and manage brand safety settings across all their campaigns with a push button.
- More of the Fine-tuned controls. In addition to this we’ll introduce new controls to make it easier for brands to exclude higher risk content and fine-tune where they want their ads to appear.
Improving transparency, increasing resources and accelerating reviews
Advertisers and agencies offer more transparency and visibility on where their ads are running, and in the coming months we’ll expand availability of video-level reporting to all advertisers.
For developing new tools we’ll be hiring significant numbers of people and powered by our latest advancements in AI and machine learning to increase our capacity to review questionable content for advertising. In this cases where advertisers find their ads were served where they shouldn’t have been, we plan you to offer a new escalation path to make it easier for them to raise issues. In addition, we’ll soon be able to resolve these cases in less than a few hours.
Advertisers reach audience at scale, while respecting their values, where we believe the combination of these new policies and controls will significantly strengthen our ability to help advertisers. We will continue to act swiftly to put these new policies and processes in place across our ad network and YouTube. We also intend to act carefully, preserving the value we currently provide to advertisers, publishers and creators of all sizes.
Later on in the end, there is nothing more important to Google than the trust we’ve built amongst our users, advertisers, creators and publishers. You’ll continue to listen to the feedback for the brand safety as it is an ongoing commitment.