Facebook exceeded a huge breakthrough when it reported over 1 billion monthly users in October 2012. According to the data published by Royal Pingdom in 2012, 2.7 billion “Likes” were registered each day on Facebook. With an 18 percent rise each year, Facebook has converted into a crucial site for brands, business, non-profit organizations, public figures, musicians, celebrities, institutions, and more to blend with the large-scale online users and to socialize with the clients.
Facebook page can be generated by any person owning a Facebook account within minutes. It’s free & it’s easy. But what is not easy, is generating a ‘great’ Facebook page and making it extremely likeable & popular amidst the audience. Interestingly, to create a compelling Facebook page, you don’t have to be a tech savvy, a web designer, a marketing expert, or a programmer.
Underneath are 11 complete yet simple steps that you can track to generate a great Facebook Page that urges people to click the “like” button.
1. Pick an appealing Username:
The username that you select for your Facebook page will also appear in the URL for your page. Your first preference may not be obtainable due to the existence of billion other Facebook pages that run the chance of operating with a username you had initially selected. So even if you may prefer managing Facebook in future instead of using it today, just own your username now to have it when you require it.
2. Provide the essential details in your ‘About’ section:
You can incorporate a couple of aspects about your organization in a small ‘About’ section on your Facebook page. Ensure to cover the most crucial notice regarding your offers to the audience, immediately making them realize the value of your page for them. Make it easy for the audience to discover more about your organization by incorporating your URL and making it noticeable in the top level of your ‘About’ section.
3. Add as many details as possible in the full ‘About’ information:
Once you design your Facebook page, you can sign into your account and click the edit Info button to add details and content. Supply as much key information to completely specify what your organization does, place, how to connect with you and more. Ensure the interested audience finds as much information as possible when he clicks on the top level link on your Facebook page.
4. Seize attention with a visually dynamic cover photo:
Pick an impressive cover photo which is compelling, and inspires the audience to take a close glimpse at your page content. Remember that you can incorporate promotional information in your cover photo. Facebook’s Page Help has a provision for guidelines associated to cover photos. Ensure to follow those.
5. Select a suitable profile photo:
Your profile photo is the perfect presentation of your brand. It is the essence of all posts you publish on Facebook. The more audience views it, the more they will understand it, and compare it with your label.
6. Ensure the visibility of important apps:
To provide more distinct content and experiences to your audience, add apps to your Facebook page. Enlist four most important apps first. They will be noticeable in the app thumbnail division underneath your cover photo.
7. Invite your Facebook friends to like your page:
The exceptional inception for increasing audience is by employing the handy invite alternative. Ask all your Facebook friends to like your page.
8. Make your page look rewarding with creative contents:
No one will like a page devoid of content. Develop advantageous, relevant, delightful and engaging content, including photos, events, and videos that your target audience favors.
9. Automate content publish on your facebook page:
Don’t fret if you don’t have enough time to publish your content on your Facebook page. You can utilize the external means to fix those up. Tools like Twitter feed as well as some other social sites like Instagram & Tumblr are combined with Facebook.
10. Endorse your Facebook page:
Utilize Facebook social plugins to empower the audience to like your page instantly from your blog content, and share the same on their profiles with a single click. There are also social plugins that authorize you to exhibit your Facebook page updates on your website or your blog.
11. Provide something unique on your Facebook page:
Produce content that audience can’t obtain from anywhere else. Give a discount, hold a competition and give away an exceptional reward to one of your audiences. Be creative. Discover ways to appreciate your audiences. Recompense them for their allegiance.