Formerly, UX was crucial for convincing the audience. But presently, UX is just used as a tool for Conversion Rate Optimization, a technique invented exclusively to raise profits. But, the challenge still exists in the section where we utilize UX scheme to get profit via conversion rates, more sign ups, higher sales, better leads, etc…
So, the real question arises: How to develop an experience that urges the audience to convert? Here are some instructions that you can gain from.
1. Love, at first sight, is real:
Love, at first sight, means that based on their very first glance at the page, the visitors will make an instant decision about staying or leaving.
No one acknowledges lateness. So, make your page load quicker for a first better impact. Inspire the users to scroll more by convincing more about the services, product, and offers. Urge them to explore further.
2. The Girl/Guy Next door look:
We fancy the things we are close with. The designs which are simple and common are identified as more attractive and they literally keep the audience engaged and help conversions. So, keep the dullness away. Ensure the overall arrangement of your page to be essentially crisp and logical. Also, combine it with visual breaks. Employ the features web users are accustomed to beforehand.
3. TL; DR is the Rule, not the Exemption:
Do not regard texts as “fillers”. No one reads huge blocks. High-resolution visuals and cleverly shaded animations might catch our eye, making a visitor pause and pay notice to graphics more likely than words. The only texts the visitors pay attention to are the titles and the extreme end of the summary page. So, maintain a balance between text and visuals. Split long frames of text into fair sections of information with catchy sub-headings. Highlight relevant statements.
4. Down with corporate Obfuscation:
Keep it simple. Reveal more with your contents. Remember the readers are smarter than you assume. Break the corporate Obfuscation in a language that anyone can understand without a second glance. Introduce your services, product, and offers specifically and distinctly.
5. Form Length is a myth:
Many types of research reveal that short forms convert better, but it also means that you are receiving poor quality leads. Sometimes, the form length depends on the context. But, if visitors want to purchase a product or obtain a service, they will go to any extent, and that also involves filling a form. Visitors will fill the form if your product is fairly appealing. Remember to make the form filling procedure easy.
6. Tablet-first design:
From the prospect of Conversion Rate Optimization, Tablet-first, a new design idea is set to influence the best methods list. The logic behind this is that conversion rates are depressing on mobile, but are comparable to tablets and desktops. In fact, mobile users regard mobile as an insecure device to execute payments and give away personal data. To solve this, implement a mobile optimized page for the mobile users.
7. It’s a Ferris wheel, not a roller coaster:
Better experience follows after the visitor clicks on the CTA. Appreciate the visitors, but do not forget to post conversion experience. It is the ideal way to stimulate the meeting for a prolonged duration Association. Introduce testimonials for services and products. Show your acknowledgments with free offers. Add endorsements, public shares, etc.