Google’s new ad feature will increase the future of paid voice search

Image Source: searchengineland.com

Google has thrown a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. Such an easy way for email marketing.

One regular user said on reedit:

“This morning while I was getting ready for work, I did my usual “Okay Google, good morning”. After information about the time and weather, my Google home said something along the lines of “By the way, Beauty and The Beast opens in theaters today. In this version, Belle is the inventor. Sounds more like it to me.”

People’s reaction from world around:

People’s from all over the the world is reacting differently, when they came to know about this ad feature of Google. Some people are saying that if Google will talk n walk like an ad it will probably be considered an ad by consumers as well as media.




Some people are calling this step a foolish one because they believe that Why would you say that a dedicated IP makes your site faster? That’s so stupid. It’s the same server – they’re just using a proxy to route you from a different IP Address to the correct server. If anything, it’d be slightly slower. Some people said that it is likely to become a movie promotional site. Hence, different people are reacting differently.

How the monetize voice search will be helpful:

Undoubtedly, Google is one of the most powerful search engines in the world, so the fact is that it is now going to introduce us with an audio ad on Google Home that is totally surprising for users.

As more and more consumers interact with devices that have intelligent assistants, such as Google Home and Amazon Echo, it’s quite natural that companies in the digital advertising system are going to be interested in experimenting with audio ads, which could be a killer app for monetizing these devices.




For Google, the interest is potentially necessary. If maximum number of customers comes from Google voice based search engine and not by screen based devices it might have bad impact on Google’s other ad products.

 

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