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SEO the search engine optimization and its role in website designing I something people don’t know about. You must know the importance of SEO in website designing. So before knowing what SEO does? We should know about the importance of website. Your website plays an important role in your digital marketing world which is place where all the digital rivers flow towards and where the search is generally organic search.
Often businesses don’t need to think about SEO unless having a website designed. And these sites are lacking on the SEO and digital marketing front. Sometimes they look shiny and appearing but, if the marketing stuffs are not made properly in at the time of design then you will run in the marketing race without legs. And after facing difficulties you find the loss of time and money.
What exactly happens:
People from digital marketing business call and tells about their problem like we had a website and we don’t insert the keywords required perfectly or something like that.
At this situation the bowler hat will help you by asking your URL and phone number to contact you.
The problem is that the SEO is not an ointment that can be applied on a running site.
Develop a website which is SEO friendly:
Always develop a website which is SEO friendly so that you can make correction as per your requirement. To build a SEO friendly website it required a careful planning and structure to represent digital marketing. SEO friendly site is one that allows a search engine to explore and read every pages of the site.
How to create a well optimized website:
You may use somthing.com as your primary domain. But you may have some others. Ensuring your domain relates to what you do is most important. Ensuring that all variations and sub-domains correctly point at the main site and redirect to a single version of the site is important.
Hosting has also an important role. A slow site is made for unhappy users. Your hosting should follow common sense rules. Be situated where your audience is. Be fast.
The content management system, you have chosen for your business can hugely influence your success. Word Press is a great option in many situations, but it’s not the only one. It certainly is wired up at a basic level in a way that Google can understand. This is not to say it is the best choice in all situations, but somehow it’s a good starting point for most businesses.
Just be sure that the CMS you choose is the right one for your situation.
Crawling & accessibility:
The search engine should access your site, for this you should take care of things below:
To understand your website, your site should be text-based behind the scenes and not images, flash or video. Your main content should be text-based. Images, videos, PDFs and contents are also important and can be a source of search engine but this need to be discoverable and proper.
To index your content beyond the home page you need internal links that the search engine can access. Your primary navigation, search engine directives and tools like XML sitemaps all help the search engine to access your site and discover new pages.
Information architecture and structuring your site
The bowler Hat is always like the filing cabinet analogy for website structure. Your site is the filing cabinet. The major categories are the drawers. The subcategories are the folders in the drawers and the pages are documents in the folders.
- Cabinet: Your website
- Drawer: High Level Category
- Folder: Subcategory
- File: Individual Document
Context is indicated not only by the site but also by the position within that site. Their own site has a drawer for services, and each service has sub-services in folders.
Context is indicated by the URL. Following are two hypothetical sets of URLs that could map to the Services > SEO > SEO Audit path lay out above. Yet one makes sense and the other does not.
Here you may see the second set of URLs is a purposely daft example, but the first URL naming convention helps both search engines and users, and the second one hinders.
Navigation is also very important. When a site is well-structured, the navigation works with the structure, the URLs and other components, like XML sitemaps, to help as what each page or piece of content is about.
Navigation is more than just the menu at the top of your website. It is how you signpost users to the most relevant part of your site. Navigation is a tool to increase awareness of additional. It is very easy to get this wrong, and careful thought must be applied before you build the site regarding the needs and wants of your users. A website is a digital component that may execute your business strategy Understanding users here is crucial so you can ensure you are meeting their needs.
Navigation should not need any real cognition. It should not make the user have to think. But be sure your navigation should be clear because if one user will do mistake the others will be do the same.
Mobile phones are the most popular devices used to conduct internet searches and to browse websites. Today we live in a mobile age. Sites optimized for search engines should give equal consideration to the mobile layouts of their websites yet in 2017, responsive design is not enough. To create a mobile-friendly design and maximize results from mobile search, you must think of the needs and wants of mobile users. What a user will do on a phone is often far different from what they will do on a computer.
SEO will notify that mobile friendliness is a confirmed ranking factor for mobile search, and it is the mobile version of your site that will be used by the search engine to review and rank your site. Work hard on optimizing the user experience for mobile users and you will reap the rewards for your efforts in terms of traffic and user engagement.
Page speed is important
Another key consideration in the mobile era is page speed. Users are impatient, and they may not always have a great mobile data connection. Make sure your pages keep some meaning. A great starting point is Google’s mobile-friendly test. This tool will provide you feedback on mobile speeds, mobile friendliness and computer speed.
Web usability is a combination of other factors: device-specific design, page speed, design conventions and an intuitive approach to putting the site together with the end user in mind.
Key factors to consider including:
Page layout. Important elements should have major priority.
Visual Hierarchy. Make important elements more bigger
Home Page and Site Navigation. Clearly sign directions for users.
Site Search. Large sites need a sensibly positioned search option.
Form Entry. Make forms easy to fill if possible.
Design. Great design makes everything easier.
Your website has a lot of a job to do: it must help your business get in front of prospective customers on search engines, and then it has to engage and convert those customers.
Your site needs content that do help to all these stages. Content and SEO is an important combination here, as you may get in front of a customer as they look for similar services from another company they are already considering.
A structured way is described to consider the content
Awareness at the top
Awareness content will typically be your blog and informational articles. We are helping your prospective customer understand the problems they face and illustrating your experience and credibility in solving them.
Consideration on the middle
The content at the consideration stage helps your prospect compare you against the other offerings out there. This tends to be practical content that helps the customer make a decision.
Product or service information
Product demonstration videos
Conversion at the bottom
Bottom of the funnel content drives conversions and should gently encourage a sale or lead.
HTML title tags
The <title> tag is the primary behind-the-scenes tag that can influence your search engine results. In fact, it is the only met tag that actually influences position directly.
Best practice for a Title Tags are:
Place keywords at the start of the tag.
Keep length of 50 to 60 characters.
Use keywords and key phrases
Use dividers to separate elements like category and brand.
Focus on click through and the End user.
Have a consistent approach across the site.
Meta description tags
Meta descriptions don’t directly influence rankings. We all know that but of course, that is completely missing the point here. Your Meta description is the content of your advertisement for that page in a set of search engine results.
Tag: search engine optimization, seo company, social media marketing, website design, website designer